This “Heinz-inspired” paint color taps into an unexpected design trend

A tomato ketchup-inspired paint color? It’s one of those news stories that has us checking the date isn’t April 1st. But when you get past the idea that paint brand Lick has perfectly color-matched a bottle of Heinz ketchup, there’s method to the madness. 

Lick isn’t shy of using their color expertise to create paint shades for brands, such as the collaboration with Soho House which gave us with the opportunity to emulate the luxe of a private member’s club in our own homes, but their latest collaboration seems a bit more unlikely. It’s seen the paint brand meticulously color-match Heinz’s tomato ketchup for a striking modern paint idea.

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